The Costa Venezia left the Fincantieri shipyard in northeastern Italy on Thursday for neighbouring Trieste. From there, it will head for China where it will carry up to 5,260 Chinese tourists on cruises from Shanghai to Japan, along with a healthy dose of Venetian kitsch, gondolas and all.
“This is the first ship we’re putting on the market, conceived since the start for Chinese tourists,” he told AFP.Guests will be able to purchase Chinese products aboard the cruise liner. AFP/Miguel MEDINA Over the last 10 years the Chinese market has reached 2.5 million cruise passengers while a total of around 140 million Chinese are travelling abroad, said Zanetti.
But, warns Noci, “growth will also depend on what’s on offer, especially how they can attract tourists from central China with innovative marketing. Shanghai inhabitants alone currently account for 40 percent of Chinese cruise ship customers.” The company’s Asia president Mario Zanetti called the launch “a very important moment” for Costa’s foray into the Chinese market. AFP/Miguel MEDINA
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