Several luminaries in the sports business and media spaces are coming together to put their own spin on the morning routine.
“We took a long look at the current marketplace and saw an opportunity to leverage our expertise and our network to bring a new voice to coffee,” Leff said in a statement. “We are so proud of not only how we came together as a group, [but also] what we’ve created as a brand [and] that the coffee actually tastes good,” Rivera tells Front Office Sports, adding that he was not a coffee drinker before the project. “I feel like I’m a little bit of a bandwagon coffee fan.”
After selling cups of java in the 2020 NBA Orlando Bubble, Miami Heat star Jimmy Butler turned BigFace coffee into a legitimate company. Aaron Rodgers’ investment firm RX3 Growth Partners, as well as Alex Rodriguez and Jennifer Lopez, have invested in Super Coffee. In 2019, tennis legend Serena Williams and music mogul Jay-Z invested in Indonesian coffee chain Kopi Kenangan.