Google on Tuesday announced its plans to upend the $140 billion gaming industry dominated by Sony and Microsoft with a new streaming service called Stadia that allows people to play high-end games without purchasing expensive consoles or computers. Google said this is a"game platform for everyone."
Google explained a bit how it will work. It said that, if someone is watching a video of a game on YouTube, they could hit a button that says"play now" and jump right into playing the game themselves in as fast as 5 seconds. Today, gamers have to buy physical games or wait, often hours, for the game to download before they can play. Even then, they also need special hardware to play those games.
Google will face lots of headwinds in the space, however. One expert who spoke to CNBC said Microsoft is better poised to offer a streaming videogame service, since it already has relationships with publishers in place and a strong fan base of gamers who buy its consoles. Microsoft's upcoming competitor is called xCloud.
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