Few would volunteer, as an answer to that question, the name of Royal Dutch Shell.
The rebranding was accompanied by news that all customers will be entitled to a 3% discount at Shell service stations - and the disclosure that, from now on, all electricity supplied by the company will be from renewable sources.According to a recent survey by pollsters Ipsos Mori, cited by Shell today, nearly 60% of all consumers want to power their homes from renewables.
This is the same Shell, many will say, that is one of the world's biggest oil and gas companies. And indeed it is.The company recently announced that, by the 2030s, it wishes to be the world's biggest electricity company and hopes to build a power business that was the same size as its oil or gas operations.as part of a $2bn-a-year programme of investment in biofuels, wind power and battery technologies.
He added:"If you want to be an important energy company in the next 120 years, like we have been in the last 120 years, you simply have to be in power."Shell believes in the ambitions of the Paris agreement."We've listened to our customers. It's taken us a year to decide exactly how to rebrand and it's not just the name and the colours, it's what are we offering.
Mr Crooks insisted today that, while Shell Energy has just 700,000 household customers today, he was"looking to go into the millions".Npower has been put up for sale by Innogy, its German parent, after its merger with the household supply arm of SSE fell apart in December last year.
Shell...crack....
You mean the company that's been suppressing information on climatechange for almost 40 years? I'd much rather they be put on trial first.