Big donating companies risk being seen as warriors for the woke

A fresh round of bullets will be fired at a laundry list of big companies that were outed as contributors to the Yes campaign for the Voice to parliament. It will be the latest salvo in what has been a backlash against major companies bankrolling what are generally progressive causes.

Even more noteworthy was the absence of large listed contributors to the No campaign, which was mostly funded by individuals and their private companies. Clive Palmer was one of the largest in this category, while another was the lesser-known Simon Fenwick. He had previously given $1 million to the conservative lobby group Advance, which had concerns about COVID-19 restrictions, growing Chinese interference in Australia, and corporate hypocrisy on social values.

But for companies, especially large companies, there remains some cynicism about funding progressive social causes … They can be seen as just part of a brand fixing or marketing.But taking an active role in issues outside the corporate wheelhouse is a trend that is growing, despite the noisy detractors demanding that companies stay in their lane.

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