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Polestar Introduces Two New SUVs in Effort to Regain Market Share

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Polestar,EV,SUV

Swedish EV brand Polestar is unveiling two new SUV models, the Polestar 3 and Polestar 4, in an attempt to compete with rivals in the crossover EV SUV segment.

Swedish EV brand Polestar , with a revamped ownership structure and new funding in place, is hoping two new SUVs can get the automaker back on track.

Yahoo Finance caught up with Polestar CEO Thomas Ingenlath at the New York International Auto Show, where the automaker had the Polestar 3 full-size EV SUV and upcoming Polestar 4 coupe SUV on display. While these prices aren’t exactly cheap, sometimes it pays to play in the upper ends of the luxury spectrum where buyers aren’t so price-sensitive and margins can be thicker.

While Polestar 4 is going to be cheaper than the 3 , it's not exactly cheap either, and therefore still targets a more affluent buyer.

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