Meat alternative market will bounce back, says founder of firm behind Meatless Farm and VFC

Sverige Nyheter Nyheter

Meat alternative market will bounce back, says founder of firm behind Meatless Farm and VFC
Sverige Senaste nytt,Sverige Rubriker

The co-founder of Yorkshire-based Vegan Food Group, the firm behind Meatless Farm and VFC, has said he believes the market for vegan meat alternatives will return to growth, following a drop in sales over recent years.

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The past two years have seen a number of popular food producers cut back their ranges of alternative protein products, such as vegetarian sausages or burgers. Nestle and Yorkshire-based Heck announced last year that they would cut down on their meat-free ranges, citing a lack of sales. US-based Beyond Meat also cut its revenue forecast last year after its sales dropped by almost a third.

He said: “There were probably too many brands, as well as too much investment and too much new product development. I think what we’re finding now is that the supermarkets are cutting the long tail, so in other words, there were new products developed that just haven't been selling very well, that maybe weren't good enough.

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