Facebook reveals how it ranks items in the news feed - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

The feature “Why am I seeing this post?”, being rolled out from Monday, offers some insight into the tens of thousands of inputs used by the social network to rank stories, photos and video in the news feed, the foundation of the platform.

After a series of privacy scandals, Facebook needs to regain users’ trust as it prepares to roll out a single messaging service combining Facebook messenger, WhatsApp and Instagram that could make it even more central to users’ communications. It will detail some of the interactions that lead the algorithm to reach its conclusion, he said, although it will not show all of the thousands of inputs that influence the decision.

“We don’t think this is going to solve everything on the theme of transparency but we think this is an important step.”

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