Netflix earnings: One analyst shares what she is watching

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Netflix Nyheter

Equity Research Alicia Reese

Netflix (NFLX) shares are up nearly 25% year-to-date. The streaming giant is set to release its first quarter results on Thursday, April 18, after the market...

) shares are up nearly 25% year-to-date. The streaming giant is set to release its first quarter results on Thursday, April 18, after the market close.

Alicia, it is good to have you on the show. So you look at this stock, Alicia, what a move. It's up about 25% already just this year. It's about 80% over the past 12 months. What explains that move, Alicia? Why all the enthusiasm?Right. So Netflix put in place quite a few initiatives over the last year that drove the share price quite a bit higher, as you mentioned. One of those was the password sharing crackdown, and that did two things.

So what they can do with the WWE is advertise not just on their advertising tier, but to their premium members as well on some of those live-- the live shows. They also have a lot of shoulder programming, where they don't necessarily need to advertise on the premium tier, but they can on their advertising tier. So as they really build that out and make that more robust over time, I certainly think they'll lean into more sports content.

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