of an Olympic Games.
The breakthrough sponsorship deal, inked by Belgian-Brazilian beer giant AB InBev, is just the latest sign of the fizzing market for zero-alcohol brews. Against a backdrop of declining beer consumption — down by 40 percent in 20 years in Belgium — he says producers are “listening to the market” and adapting to drinking habits that have become more responsible.
In France, “consumer interest in non-alcoholic beers has been growing for five to ten years, and this is now a fundamental trend”, said Magali Filhue, from the country’s brewers’ association.While that percentage remains low, the market is growing steadily.The Covid pandemic, an energy crisis and inflation have strained the sector, with sales dropping off as consumer spending power has declined.
Loveth Two-time kickboxing and Mixed Martial Arts world champion, Loveth Patra-Ekufu, who is also a Deputy Superintendent of Police , has unveiled a celebrity concert aimed at promoting community engagement. Fondly called ‘the Nigerian Terminator,’ Patra-Ekufu disclosed at the weekend that the project would hold between November 29 and December 3, 2024. The event…