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Digital ad market is finally on the mend, bouncing back from the ‘dark days' of 2022

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Earnings reports this week from Meta, Alphabet and Snap showed a solid recovery in the online ad market.

Meta, Alphabet and Snap all reported first-quarter results this week that beat analysts estimates, showing acceleration in advertising growth.

Meta responded by rebuilding its ad system, with the help of hefty investments in artificial intelligence, so it could deliver value to brands despite the roadblock imposed by Apple. The stock almost tripled in 2023.focused his post-earnings commentary on the many ways Meta is spending money in areas outside of advertising, notably the metaverse.

During the quarterly call with investors, Alphabet finance chief Ruth Porat said the company is"very pleased" with the momentum of its ad businesses.

 

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