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Earnings playbook: Your guide to the busiest week of the season, including Apple and Amazon

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Pfizer Inc,Amazon.Com Inc,Coca-Cola Co

It's the busiest week of the earnings season, and it could have major consequences for the stock market.

It's the busiest week of the earnings season, and it could have major consequences for the stock market. About 160 S & P 500 companies are slated to post their results, including Apple, Amazon and McDonald's . Pfizer is also on deck. Through Friday's close, more than 200 S & P 500 members had reported first-quarter earnings. Of those companies, 80% had beaten expectations, FactSet data shows.

That said, shares average only a 0.1% advance on earnings days. Amazon is set to report earnings after the close. A call with corporate leadership is set for 5:30 p.m. Last quarter: AMZN posted better-than-expected earnings as revenue jumped 14% year over year. This quarter: The e-commerce giant is expected to report more than 160% earnings per share growth from the year-earlier period, per LSEG. What CNBC is watching: Amazon shares have been on fire year to date, rallying 18%.

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