Jumia, an e-commerce company, founded in 2013 by Jeremy Hodara and Sacha Poignonnec, is scheduled to become the first “African” startup to list on a major global exchange – The New York Stock Exchange. Though Jumia’s African headquarters is located in Yaba, Lagos, Nigeria, the company was incorporated in Germany by non-Nigerians. Jumia operates in Africa and the Middle East with an estimated 4000 employees.
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