The former CEO and chairman of the ad-tech company Undertone acquired the professional services practice of Weblinc, an e-commerce software company with clients including Urban Outfitter's Reformation and Heineken.
"The technical needs of direct-to-consumer brands are scaling infinitely," Cassidy told Business Insider."The practice gets us closer to in-store tech and gives us a more robust technical footprint to redesign the next digital e-commerce experience." The idea is to give direct-to-consumer brands all the services they need to sell online, including customer journey mapping, strategy, data, technology, and channel management. Cassidy compared his approach to what consulting firms such as Accenture Interactive, Deloitte Digital and IBM iX are trying to do in marketing."We are trying to build a 'mini-Accenture' for direct-to-consumer brands," he said.
Lifetime Brands, for example, has a range of homeware goods brands in its portfolio, such as KitchenAid and Wallace. While some of these already have a digital e-commerce presence, others are just getting started. BVAccel helps these different brands individually depending on their needs and doesn't take a one size fits all approach, said Kevin Clisham, division president at Lifetime.
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