News Formal

Walmart just acquired a Silicon Valley startup as it works to build an ads business like Amazon's

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 34 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

Walmart announced today that it intends to rev up its advertising capabilities by acquiring Silicon Valley startup Polymorph Labs.

posted on the retailer's website on Thursday, Walmart Media Group VP and General Manager Stefanie Jay announced that the company has been"quietly building our advertising business."

The statement also announced Walmart's upcoming acquisition of Polymorph Labs, an advertising startup offering a"cloud-based, self-serve platform," according to an additional"This technology complements Walmart's current omni-channel ad targeting and measurement solution, and will provide a platform for continued future innovation, such as real-time auctions across multiple ad-pricing models ," Jay wrote.

Walmart Media Group's goal is to provide advertisers with automated ad delivery, data on different audience segments"based on shopping behavior," and measurements determining an advertiser's ROI.

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE
 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

Is that why I noticed a major slow down in hiring of professionals at Walmart corporate 🤔. I think Walmart needs to find their own niche instead of copying Amazon.

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Silicon Valley's nicest company: How Pinterest's friendly culture has hurt growthPinterest's emphasis on consensus and niceness has created a culture of indecisiveness, according to interviews with people who worked there. MarkCCrowley nails this assessment... leadership
Källa: CNBC - 🏆 12. / 72 Läs mer »