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Leeds United Red Bull Investment: Whites reassurance, Man United example and 'smarter' club view

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Global energy drinks giant Red Bull have bought a minority share in Leeds and will feature as the club’s front of shirt sponsor.

Football finance expert Kieran Maguire has issued a reassuring Leeds United and Red Bull verdict, explaining how the new set-up can also create a “smarter” Whites. Leeds announced on Thursday morning that they had sealed a ‘multi-year agreement with Red Bull for a deal which would bring in new commercial revenues as well as additional capital investment for a minority ownership stake.

I would imagine that the initial investment is going to be quite low if there is a percentage issue so that will work in Leeds' favour because if they return to the Premier League and then they qualify for Europe, there won't be the same problems that are currently facing Jim Radcliffe at Manchester United and Nice. “He has now got two clubs in the same competition and if you look at the small print of UEFA's handbook, that could cause one or two problems there.

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