The U.S. Food and Drug Administration rescinded its marketing ban onThe reversal comes nearly two years after the federal health agency ordered the company's e-cigarettes and vaping products be taken off the market.
The reversal is based on a "review of information provided by the applicant" as well as new case law stemming from court decisions involving marketing denial orders, or MDOs, for e-cigarette products, the FDA said. "We remain confident in the quality and substance of our applications and believe that a full review of the science and evidence will demonstrate that our products meet the statutory standard of being appropriate for the protection of public health," the statement continued.
"These products and its manufacturer clearly do not meet the standard for protecting the public health," Erika Sward, the association's assistant vice president of nationwide advocacy, in a statement.
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