A Zyn shortage is busting users' buzz as company halts online sales

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Victoria Feng is an intern on the NBC News technology desk.

The fastest-growing nicotine product in the U.S. has been increasingly hard to come by — and some customers aren’t happy. A shortage of Zyn, a smokeless nicotine pouch that users tuck into their lips to get a buzz, has fueled a wave of social media outcry in recent weeks, amplified by a legal challenge that forced its parent company to halt online sales earlier this week.

At the end of May, he said, he went to four different stores near his home in Boca Raton, Florida, but wasn’t able to find any of his preferred tins. “They’ve always been easy to find, but now they’re a little bit harder to find,” he said in a phone interview. Iverson’s video drew thousands of likes and hundreds of comments, many from people who said they’ve also encountered difficulty finding the product.

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