Kraft Heinz weighs sale of Ore-Ida frozen potato business

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Ore-Ida is the latest brand Kraft Heinz is considering shedding as it scrambles pay off debt and restructure following a disastrous quarterly report.

Tater Tot maker Ore-Ida is the latest brand Kraft Heinz is considering shedding as it scrambles to pay down debt and restructure its business following a disastrous quarterly report.

Likely buyers could include Conagra, frozen potato company Lamb Weston, as well as private equity firms, said the people. Hees, 49, will be replaced by Miguel Patricio, who worked for two decades at beer giant Anheuser-Busch InBev, including as chief marketing officer from 2012 through last year.

 

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thatbilloakley Ah yes, the fabled OREgon-IDAho Purchase

That genius team of WarrenBuffett and 3G capital is really adding a ton of value at Kraft Heinz! After the hugely successful layoffs and disinvestment, now they will sell down brands! The wizard at work!

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