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Sainsbury's/Asda mega merger is formally blocked by CMA

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Regulators cast aside assurances from the pair over the tie-up, ruling it would lead to a series of increased prices for shoppers.

He said:"It's our responsibility to protect the millions of people who shop at Sainsbury's and Asda every week.

"Following our in-depth investigation, we have found this deal would lead to increased prices, reduced quality and choice of products, or a poorer shopping experience for all of their UK shoppers. "We have concluded that there is no effective way of addressing our concerns, other than to block the merger."Sainsbury's boss Mike Coupe said:"The specific reason for wanting to merge was to lower prices for customers."The CMA's conclusion that we would increase prices post-merger ignores the dynamic and highly competitive nature of the UK grocery market.

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Great news, this would have been a disaster for suppliers.

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Sainsbury's and Asda merger blocked by competition watchdogThe competition watchdog has blocked Sainsbury's and Asda's £10bn merger after finding it would lead to increased prices in stores, online and across petrol stations. Good telebusiness Ok never really believed Coupe’s marketing talk about this being good for consumers. However why does the cma not break up Tesco if it has such issues with one supermarket having over 30% market share? So, now both businesses will start to shed jobs and make other cost savings...albeit on their own
Källa: The Telegraph - 🏆 41. / 63 Läs mer »