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Preston: I used to just work for the family business but now I have set up a brand with Sir Mo Farah!

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This Lancashire brand owner can’t believe he’s in business with running royalty, Sir Mo Farah!

A Preston man has recently set up a unique sports performance and recovery brand and has been able to get Sir Mo Farah on board in the business. Paul Little, who currently lives in Hoghton, was brought up in Preston and attended Walton-le-Dale High School and Runshaw College. Join our new WhatsApp Community to get the latest news and top stories from across Lancashire directly to your phone.

“Mo came back with some suggestions and we engineered a new range and a new brand called MODE Sports.” MODE is a nod to the running legend’s name but was also chosen to easily market new ranges such as ‘Gym MODE’, ‘Running MODE’ etc. Paul and his company started with Mo last September, signing the contracts to confirm him as a partner, not just the face of the business.

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