Business owner goes viral for mass ‘Trump 2024' email—why he missed the mark, from a ‘productive discourse' expert

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Sticker Mule co-founder Anthony Constantino went viral after sending out a polarizing political memo. Here’s what he could have done differently, says an…

Anthony Constantino got a lot of responses after he sent a mass email to his custom printing company's customers with the subject line"Trump 2024."

"You really need to assess how much good do statements like this really do. Do they actually persuade the public on something?" Collis, who teaches at The University of Texas at Austin School of Law, tells CNBC Make It."The more important question is, could you do something else more valuable that gets less public recognition, but addresses this issue that you're worried about?"Emotions ran high on July 13.

"Btw, this week, get 1 shirt for $4 . I suggest buying one that shows you support Trump," he added in his email, which a recipientI don’t care what your political views are but the hate for Trump and his supporters has gone too far.The memo prompted more than 30,000 comments across social media platforms, and hundreds of reaction videos on TikTok."You have my business for life," one Instagram user wrote."Bye Sticker Mule! Seeking a new sticker supplier as we speak.

"Instead of issuing a public statement, perhaps promote roundtable discussions or bring someone in to do training productive discourse," adds Collis.on Sunday urging his employees to engage in"constructive dialogue" following the assassination attempt, without noting his personal feelings on the matter.

 

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