The airline also said it plans to start selling overnight flights in February and expanding its 24-hour operation. The premium legroom offering is expected to be available for flights sometime next year.said its hopes these changes meet customer expectations and demands while driving additional revenue.
The research is clear and indicates that 80% of Southwest Customers, and 86% of potential Customers, prefer an assigned seat. When a Customer elects to stop flying with Southwest and chooses a competitor, open seating is cited as the number one reason for the change. By moving to an assigned seating model, Southwest expects to broaden its appeal and attract more flying from its current and future Customers.
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