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Video game performers call strike against gaming companies

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Members of the union SAG-AFTRA are pushing for additional A.I. protections for their members.

SAG-AFTRA members picket outside Paramount Studios in 2023. Members of the union were on strike between July and November during negotiations with Hollywood film and television studios. Now, the focus is on video games.Actors and performers in the union SAG-AFTRA have declared a strike against video game companies. Starting on Friday, members of the union will stop any voice acting, motion-capture work, stunts, and more that appear in video games.

The use of A.I. in video game development has become a central issue in negotiations: “We’re not going to consent to a contract that allows companies to abuse A.I. to the detriment of our members. Enough is enough,” SAG-AFTRA President Fran Drescher wrote in a statement today.

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