Jack Daniel's has taken a stiff shot of 'sanity,' warrior-against-woke Robby Starbuck claimed on Wednesday night – after telling Fox News Digital he had his sights set on another iconic American brand. 'Big news,' the movie-making activist posted on X. 'The next company we were set to expose was @JackDaniels.
Among them, he wrote, are these: 'Ending participation in the Corporate Equality Index social credit system; Executive + employee bonuses/goals are tied to business performance not DEI; An end to ‘quantitative workforce and supplier diversity ambitions’; Cutting woke trainings.' Jack Daniel's is the latest in a growing list of iconic US brands to rid itself of what have proven to be toxic 'woke' programs.
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