TOKYO — Japan's Suntory Holdings is betting on its spirits expertise to boost its share in the US canned cocktails market, said a senior official from the drinks giant that aims to become the global leader in the sector by 2030.While Suntory is best known among overseas consumers for its whiskey, a key growth market is the canned cocktail, or the ready-to-drink, segment. It believes its annual RTD revenue could double from current levels to about $3 billion by 2030.Suntory is No.
This is far less potent than the company's Strong Zero brand of fruity RTDs that have been big sellers in Japan for two decades and top out at an eye-watering 9 percent alcohol.There is no immediate plan to tone down the 9 percent brew sold in Japan, Oh said, but the overall trend among consumers is for lower-alcohol, lower-sugar beverages.'We understand and realize where consumer needs and trends are going.