Cannabis consumption is gaining traction in the luxury market — as are retailers targeting high-end clients.The upscale marijuana experience isn't limited to dispensaries, as companies start selling luxury accessories and THC-infused drinks.Shoppers walking along the iconic New York stretch of retailers can pick up jewels from Cartier and new threads from Saks, as well as pre-rolled, New York state-grown marijuana joints from a new dispensary.
The retailer's exterior fits in with the chic storefronts of its neighbors, and with its sister locations in Union Square and Downtown Brooklyn. All three stores opened in the past year and a half, and founder Paul Yau said a fourth is coming soon to one of the city's other high-end shopping districts, SoHo.The Travel Agency on Fifth Avenue in New York Cityis an adult-use recreational marijuana dispensary.
While the elevated interiors get legacy and new shoppers through the door, Yau said the ethical mission keeps customers coming back."It's huge, it just provides such a halo," he added.New York has always had what the industry calls the"legacy" customer base, or those who used marijuana before it was legalized.
One such female patron, Katie, a 37-year-old advertising executive working in New York who declined to give her last name, said the atmosphere and the employee expertise keep her coming back."You feel like you're in a boutique," she said. A 12-pack of 8 ounce Cann seltzers with 2 milligrams of THC costs $49.95. By comparison, shoppers can find a 12-pack of White Claw alcoholic seltzers for well under $20.Luxury home designer Jonathan Adler sells marijuana home decor items like marijuana storage canisters and bowls for nearly $300 a piece.
At the Montauk Surf Lodge in New York, where guests pay a minimum of $3,000 for a one-night table, they can now purchase a hemp-derived version of Cann's seltzers alongside local rosé and high-end liquor.