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Cannabis kombucha, gluten-free edibles: weed companies jump on wellness trends

  • 📰 The Guardian
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Companies are adding cannabis to smoothies or pairing it with herbal supplements to target a new class of consumers

When really good weed is widely available, how does a business convince customers to buy theirs? The answer is branding, and for many companies, that means a focus on “wellness”.

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Marijuana for white people

'When really good weed is widely available, how does a business convince customers to buy theirs? The answer is branding, and for many companies, that means a focus on wellness.' True, Branding is key. I like the concept of Breed based Branding

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