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Campbell Soup Company planning to drop 'soup' from its name

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Campbell's is known for its soup, but the company is hoping to change its name in an effort to ensure people know it sells other foods, too.

Chicken noodle, tomato and cream of mushroom aren't going anywhere, but Campbell Soup Company plans to drop soup from its name, changing it to The Campbell's Company. 'This subtle yet important change retains the company's iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company's portfolio,' Campbell's President and CEO Mark Clouse said. The new name isn't final yet.

According to a 2023 National Library of Medicine publication, more than 90% of U.S. adults report eating one or more snacks on any given day. Around 46% of Americans eat three or more snacks each day, according to consumer behavior data analytics firm Circana.

 

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