Toronto donut shop owner says business is struggling in heartfelt appeal to customers

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A Toronto donut shop owner took to Instagram last week to candidly discuss some of the challenges her small business has faced with the lingering e...

A Toronto donut shop owner took to Instagram last week to candidly discuss some of the challenges her small business has faced with the lingering effects of the pandemic as well as the rising cost of goods., located at 1505 Gerrard St. E., is an award-winning donut shop owned and operated by Ashley Jacot De Boinod, who established the business in 2012.. In a video posted on Instagram last week, Ashley candidly spoke about some of the obstacles her business has faced during the past few years.

Ashley went on to encourage customers to share, like, and comment under posts as much as possible in an effort to propel small business owners up Instagram's algorithm ladder. "Like many other small business owners who have voiced and mirrored the same experience as use, the cost of goods has increased — and continues to increase — in the last four years. When doing comparables, we are shocked at the severity of this. As a consumer doing groceries, we can all see the difference in pricing.""People just simply can't afford to live! The city has seen a record-high in the demand for food banks.

 

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