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SoftBank leads $484 million investment in online travel start-up GetYourGuide

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GetYourGuide says it's now worth more than $1 billion but isn't commenting on its exact valuation.

The company, which lets people book tickets for tours and other activities abroad, said Thursday that it will spend the fresh cash on expanding further internationally and adding more recreation options to its platform.

GetYourGuide CEO Johannes Reck says the firm is tapping into the trend of consumers caring more about in-destination "experiences" rather than "commodity items" like flights and hotels. It has sold more than 25 million tickets to users across 170 countries since it was founded in 2009. Reck added that his start-up is looking to offer more vacation activities to its app, highlighting events, music and transportation as potential areas it could explore.

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