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How RuPaul’s DragCon became big business for the beauty industry

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Now in its fifth year, DragCon will return to Los Angeles May 24-26. As drag culture has gone mainstream, so have drag makeup techniques. DragCon, in turn, has evolved into a premier destination for beauty lines catering to an ever broadening market.

DragCon, in turn, has evolved into a premier destination for beauty lines catering to an ever broadening market.

For Roncal, DragCon was a no-brainer. “We’re obviously there to support Ru, but it’s also eyeballs,” Roncal said. “I can’t tell you how many middle-aged females came through,” she said of her 2018 booth at DragCon in New York. Randy Barbato, bottom left, and Fenton Bailey, bottom right, with RuPaul and friends in Atlanta in 1988.

“RuPaul’s Drag Race” premiered on the Logo Network in 2009 and moved to VH1 in 2017. It has won nine of the 23 Emmys for which it has been nominated. The idea for DragCon came from RuPaul, who wanted to bring the show’s stars and fan base together in a physical place.

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Mainstream.

DRAGon'Z $ dunGe0N'z...

No disrespect. I just want to pretend. The beauty of drag spirit behind caricature. Life lived full with turbulent features. Diversity color giving me joy. As long as it doesn’t impede the journey of my soul

And products, there are some great products

They are so talented with it, it makes perfect sense that it has become successful!

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