Nothing happens overnight, but a major culture change was needed for Irish whiskey to appeal to a younger generation. With the help of social media and a plethora of online bloggers, it's a lot easier for people to delve into whiskey in a way that was never possible before.
"I think after six hours, every single bottle was sold out. €500 per bottle, bottles have since been sold for between €1,000 and €1,500 per bottle," John said.mailing list if it's something that interests you. Whether you want to simply have something in the cabinet for special occasions or just as an investment, it would definitely be worth looking into.
He said that whiskey lovers are definitely something of a family online, with many people now using social media to talk about whiskey in great detail.