San Francisco tourism industry to potentially have better year in 2025

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Tourism is on the rebound in San Francisco and could possibly see pre-pandemic levels of foot traffic after a historically flat travel season.

Data shows that tourism in the city hit a road bump in 2020 after a historic travel year in 2019. The tourism industry has tried to recoup pre-pandemic numbers since then, but not with nearly as much luck. Anna Marie Presutti, the newest CEO and president of SF Travel, now tasked with bringing those numbers back up, told CBS News Bay Area, that the city struggled to maintain tourism after 2023.

'It's been a long, long, long, long, lasting wish to come and have a look around and see what it's about,' Tim said.The couple visited the Golden Gate Bridge, traveled to the Wharf and even spotted a sea lion within the early hours of their visit. 'We've spent as children, you know, we've been brought up on all the American TV programs and San Francisco, you know,' Donna added.

 

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