company is taking on ride-hailing giant Uber Technologies, offering what it says are more comfortable and significantly more secure rides., is part of protective services specialist Arcfyre International, and has made rider safety, comfort and customer service its top priorities as it seeks to carve out a slice of the market from established rivals.
According to Howell, the company ensures all rides booked on the platform are monitored throughout the journey. Its systems also constantly monitor for trouble spots across the city, and routes drivers around these. Riders are, however, given the option to take the fastest route, or to avoid higher-risk areas.
Howell said another differentiator versus other ride-hailing apps is Secure Express’s focus on customer service and rider comfort. “Our guys also go the extra mile around things like airport pickups. They are not positioned at the e-hailing spaces at the airports. They park and meet you in arrivals and escort you to the vehicle.”
Although only available in Johannesburg for now, Secure Express has plans to launch the service in Cape Town soon, with other cities to follow. It charges a flat rate of R15/km, and there are no waiting-time fees .
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