IN the late 1950s, Shoemart opened in Manila's bustling Rizal Avenue, with Parisian — a shoe brand founded by Henry Sy — growing alongside it.Harley Sy, SM Investments executive director, shared that Parisian began in 1958, inspired by his father's travels and desire to provide quality, affordable shoes for Filipinos.The brand's name, Parisian, reflects Sy's admiration for European craftsmanship, symbolized by the Eiffel Tower on its original packaging.
His journeys to Boston, then the 'shoe capital of the world,' were pivotal; he navigated shoe trading houses and connected with agents, eventually buying in bulk for Filipino tastes.During the 1950s and 60s, Sy collaborated with Marikina shoemakers, personally sampling shoes after hours to ensure fit and comfort. Harley recalls how his father's meticulous standards became a learning experience, shaping SM's future.