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The Shockingly Large Business Behind the Iconic Smiley Face

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How the smiley face became an over $400 million industry

EVERYONE KNOWS the ingredients of a smiley face: the egg-yolk circle, the black oblong eyes, the curved grin. It has pervaded pop culture since the 1960s, when hippies stickered it onto VW buses and screened it onto tie-dyed T-shirts.

It guest-starred in the 1994 movie “Forrest Gump,” when the titular character “invented” the sunny symbol. Generation-Xers will recall its ominpresence during the 1990s on everything from Joe Boxer underwear to raver backpacks; a dark version on Nirvana T-shirts replaced the eyes with Xs and added a subversive wobbliness to the grin.

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Forest Gump already explained this years ago. 😁

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