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Exclusive-Walt Disney forms business unit to coordinate use of AI, augmented reality

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Walt Disney is forming a new unit to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film, television and theme park divisions.

FILE PHOTO: A screen shows the logo and a ticker symbol for The Walt Disney Company on the floor of the New York Stock Exchange in New York, U.S., December 14, 2017. REUTERS/Brendan McDermid/File Photo

The newly formed Office of Technology Enablement will be led by Jamie Voris, who spearheaded development of Disney's app for the Apple Vision Pro mixed reality device, according to an email seen on Friday by Reuters. Reuters first reported Disney had formed a task force to study artificial intelligence and how it could be applied across the entertainment conglomerate.

As Meta and Snap unveiled a new generation of lightweight glasses that provide consumers a fashionable alternative to bulky VR goggles, Disney has been quietly assembling a team focused on how best to harness the technology to bring new experiences to the company's theme parks and consumers' homes, the sources say.

 

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