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When To Give First In A Business Partnership—And When To Hold Back

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Benjamin Laker is a university professor who’s been writing about leadership and strategy on Forbes since early 2020. He covers significant economic events—like the impact of recessions—and politics—such as changes in government administrations.

—sharing ideas, resources, and efforts to create something greater than what each party could achieve alone. But when entering a new collaborative relationship, you might wonder whether to make the first move by offering value or to hold back and wait for your partner to give first.

Assess the nature of your collaboration as well. Is it a long-term partnership where mutual success depends on a solid foundation, or is it a short-term project where each party’s contributions are more transactional? In long-term collaborations, giving first can set a collaborative tone, while in more transactional relationships, it may be better to ensure that both parties are contributing evenly from the start.Trump Vs.

Giving first can also help build trust. In new partnerships, there’s often a sense of hesitation as both sides gauge each other’s commitment. By making the first move, you can break through that initial uncertainty and set a tone of openness and cooperation. This can be especially important if you’re working with someone who is hesitant or guarded in the early stages of a relationship.

One risk is setting an expectation that you’ll continue to give more than your share throughout the collaboration. If you start by offering too much, your partner might assume that you’re willing to carry a disproportionate part of the workload. This can lead to resentment if you feel the relationship becomes one-sided.

If you choose to give first, outline what you’re offering and why you believe it benefits the partnership. This transparency helps ensure that your gesture is seen as a step toward mutual success rather than an open-ended commitment. For example, you might say, “I’d like to share this market research report with you because I believe it will help us both better understand our target audience. I’m looking forward to seeing what insights you can share as well.

 

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