Millennials are spending less money on alcohol than previous generations. Now, brands are marketing their booze as 'wellness' drinks in a desperate bid to capture the market.

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Brands have started marketed their alcohol as wellness drinks to try to appeal to wellness-obsessed millennials, who are spending less money on booze.

Millennials spend less money on alcohol than previous generations, according to a Nerdwallet analysis of a 2017 Bureau of Labor Statistics' Consumer Expenditure Survey. In an attempt to win millennials over, some brands are marketing their alcohol as wellness drinks, from"wellness beers" meant for athletes to paleo-friendly and keto-friendly natural wines.

Millennials spend less money on alcohol than previous generations, according to a Nerdwallet analysis of a 2017 Bureau of Labor Statistics' Consumer Expenditure Survey. In an attempt to win millennials over, some brands are marketing their alcohol as wellness drinks, from"wellness beers" meant for athletes to paleo-friendly and keto-friendly natural wines.

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lol

Absolutely because the cost of living for us is 10x more and the job market is clogged up by old heads that don’t want to retire because they won’t be able to afford their country club membership. If only we could afford to be alcoholics like our parents and grandparents.

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