Edison Chen Wants to Start a ‘New Wave in the Sneaker Industry’ at Adidas

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Eden Chen, founder and creative director of the lifestyle brand Clot, reflects on a year of collaboration with the Three Stripes.

It’s been just over a year since Clot founder and creative director Edison Chen and Adidas Originals announced their ongoing partnership at Shanghai Fashion Week. Since that initial blowout, we’ve seen multiple iterations of the ideas that Chen first laid out. There have been surprising riffs on the Gazelle and Superstar and tweaked iterations of iconic Adidas apparel—all of it filtered through Chen’s singular perspective.

So it’s not stagnant; it feels evolving and it’s something that we purposely did. And it’s fun.”On expanding his own approach“Working with Adidas has been really refreshing because it forced me to really challenge myself and take on new things and not be afraid of things that I would usually say no to. So we’re working with some tennis demographics. We’re working with what we call football or soccer, depending on who you’re talking to.

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Sverige Senaste nytt, Sverige Rubriker