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The Market for Vintage Taylor Swift Merch Is Booming

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Her early concert-tour t-shirts are fetching hundreds and even thousands of dollars on the resale market.

When I saw Taylor Swift open for Brad Paisley in 2007, I made a major mistake in not buying any of her merch. Today, a signed version of one of her 2007 tour T-shirts lists for. Whether or not it sells at that sky-high price, one thing is clear: Pre-Eras Tour Taylor tees are now considered rare vintage pieces. Yes, you are officially old.

According to data compiled by a German T-shirt manufacturer, Spreadshirt, Taylor Swift T-shirts are among the most valuable concert tees available, fueled by a jump in search interest since her Eras Tour began in early 2023. Her tour T-shirts sell for an average of $83 each, according to the company, about double the price of the newest tees she’s been selling during the current tour. And shirts from her Fearless Tour can be listed as high as $2,400 on resale sites.

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