Tencent steps up overseas expansion with mobile Call of Duty to offset slower games growth in home market

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Tencent Holdings, China’s biggest social media and games company, is stepping up its international expansion with plans for a mobile version of, a first person shooter game originating from the hit vi

deo game franchise operated by US game company Activision Blizzard, will launch as a mobile version in the US, Japan, Europe, Latin America and Southeast Asia at an unspecified date, according to a Bloomberg report.

The game is Tencent’s latest bid to expand into the international market as its domestic market continues to struggle in the aftermath of a stricter regulatory environment on game approvals as part of the Chinese government’s effort to clean up online content, protect children’s health and prevent gaming addiction.Tencent’s overall video games business, which accounts for one third of its total revenue, slipped 1 per cent year on year to 28.5 billion yuan in the first quarter of 2019.

 

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