“Most of the time people say: ‘I don’t like seeing ads.’ But actually, because of the way it’s built in into Stories, people look at it as just one form of content,” Rubio said.
“Stories…by definition… it’s chopped, you’re watching a story, next friend, flips, story, flips, and maybe there’s an ad. It’s very integral to the experience,” he said.“About 60 percent in the Philippines are interested in seeing stories from brands. The key is that they feel real,” he added.Rubio noted that across the Asia-Pacific region, 71 percent of those who view or share Stories said they have become more interested in a brand or product after they saw it in Stories.
“Because it’s so easy now to move from one platform to another, 31 percent message the business , they start messaging businesses and they create the conversation,” Rubio said.