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Karen Murphy O'Brien Shares Her Secret To Staying In Business For Over 30 Years

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Karen Murphy O'Brien shares her secrets to building a long-lasting and sustainable business.

two to five years. She has survived market crashes, cultural shifts, and new technological eras while scaling her business. So what is the secret to staying in business for over 30 years? Murphy O'Brien shares her best pieces of advice on how she grew her business.What is the secret to staying in business for over 30 years?While the business of public relations is a centuries-old one, it is surprising how many businesses don’t make it past the 10 -year mark.

I am passionate about entrepreneurship. As it relates to starting a new business, my advice would be to follow one’s dreams and just do it. By combining passion and a relentless work ethic, with foundationally strong business practices, anyone can bring their dreams to life. One book that was particularly helpful in starting and operationalizing our business and that I highly recommend for first-time entrepreneurs is the"E-Myth" by Michael Gerber.

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