The craft cannabis industry is growing steadily, fueled by increasing consumer demand for high-quality, small-batch products. But for small businesses, breaking into and sustaining success in this competitive market is no easy feat. Craft cannabis entrepreneurs face significant hurdles, from navigating complex regulations to competing with larger, resource-rich corporations.For small cannabis businesses, regulations are often a double-edged sword.
Costs such as licensing fees, mandatory product testing, and facility upgrades can be prohibitively high. For a small producer operating on a tight budget, these expenses can eat into profits before they even reach the market.The sheer scale of competition is another challenge. Large cannabis companies like Curaleaf and Green Thumb Industries dominate the industry with their extensive resources, widespread distribution networks, and aggressive marketing campaigns.