B.C. Business Council Launches Campaign to Counter Outward Migration to Alberta

  • 📰 PGCitizen
  • ⏱ Reading Time:
  • 68 sec. here
  • 8 min. at publisher
  • 📊 Quality Score:
  • News: 47%
  • Publisher: 51%

News Nyheter

Migration,Alberta,British Columbia

The Business Council of British Columbia has launched a new campaign called 'Stay with B.C.' to address the growing trend of residents moving to Alberta. The campaign utilizes billboards, transit ads, and online platforms to encourage people to reconsider their move, highlighting B.C.'s strong economy and quality of life. This initiative comes in response to data revealing a net loss of 8,624 people from B.C. to other provinces, particularly Alberta, in 2023.

VANCOUVER — The Business Council of British Columbia has launched an awareness campaign to counter the province's rising outward migration to Alberta.

Data released by Statistics Canada in April, say B.C. lost more people than it gained in interprovincial migration in 2023 for the first time in more than a decade, with a net loss of 8,624 people to other Canadian jurisdictions. The advertisements are designed to look like an incoming cellphone call or an online dating profile from Alberta, with messages prompting readers to reconsider answering or"swiping right" — a term for accepting someone on a dating app.

Alberta's third-quarter population report released this week says the province recorded Canada's highest interprovincial migration gains for the ninth straight quarter, adding 3,170 more people from B.C. than it lost in the other direction.Premier David Eby had said B.C.

"I think sometimes what we're missing in B.C. is this singularity of brand, and of voice, and of purpose in our campaigns," she says."Because if it's an attractive place to visit for a weekend, it should be an attractive place to settle and to invest and to build your future. And sometimes I think we really miss an opportunity when we treat them as two separate things."

" is leveraging some very similar things, and yet at the same time, I think we do have different cities that are vibrant in different ways," she says.

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 65. in SE
 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

B.C. Business Council Launches Campaign to Counter Outward Migration to AlbertaTo address the growing trend of British Columbians moving to Alberta, the Business Council of British Columbia has launched a campaign encouraging residents to stay. The campaign aims to spark conversations and highlight the province's economic strengths.
Källa: BurnabyNOW_News - 🏆 14. / 77 Läs mer »

Alberta small business owners react to possible end to Canada’s postal strikeSmall business owners in Alberta say Ottawa's latest move to try to force an end to the country's postal strike comes too late to save this year's holiday shopping season.
Källa: GlobalCalgary - 🏆 50. / 61 Läs mer »