Zuckerberg’s MAGA turn insulates Meta for a while. But the business has bigger problems

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Zuckerberg’s MAGA turn insulates Meta for a while. But the business has bigger problems
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Four years ago, Meta CEO Mark Zuckerberg banned Donald Trump from Facebook and Instagram, saying the risks of allowing him on the platforms were “simply too great” after Trump repeatedly used the sites to broadcast election lies and cheer on the January 6 mob.

A lot’s changed. Now, Zuckerberg is making it crystal clear that Meta and MAGA can get along. The social media giant is canning its fact-checkers and making its platforms look a little more like X, the site owned by “first buddy” Elon Musk. At the same time, Meta named Trump ally and UFC boss Dana White to its board of directors on Monday, days after elevating Joel Kaplan, the most prominent Republican lobbyist for the company, to be its new head of global affairs.

” If Meta were to take the harder line it invoked four years ago, it could expect to find itself in Trump’s crosshairs on social media and shut out of the rooms where rivals like Musk are making decisions about tech’s future. But Meta’s repositioning is hardly a foolproof business plan. Just take a look at X, the site Musk acquired in 2022 when it was called Twitter.

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