Australian Ugg Boot Company Rebrands After Decades-Long Legal Battle

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Australian Ugg Boot Company Rebrands After Decades-Long Legal Battle
TRADEMARKLEGAL BATTLEUGG BOOTS

An Australian ugg boot company, Since 1974, owned by Australian Leather, has been forced to rebrand as Since 74 for customers outside Australia following a lengthy legal battle with American rival Deckers Outdoor Corporation, which owns the UGG brand. The lawsuit stemmed from Deckers' ownership of the 'ugg' trademark in over 130 countries, while in Australia, 'ugg' is more of a generic term for a style of sheepskin shoe.

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An Australian ugg boot company has changed its brand for foreign customers following a lengthy legal battle with an American rival.UGG Since 1974 is owned by Australian Leather and was sued by Deckers Outdoor Corporation for its use of 'ugg.'Now, after almost 10 years since the legal battle began, it's been forced to rebrand as Since 1974 for customers outside Australia.The American brand UGG, founded in 1978, was acquired by Deckers Outdoor Corporation in 2005 for $14.6 million.

mark with open arms. is an ode to our heritage, handcrafting the world’s most bespoke Australian made sheepskin boots for 50 years. More information to follow. Stay tuned and be sure to sign up to our mailing list for our major updates. #uggsince1974 The video has amassed 2.4 million views and generated passionate responses from some customers. Some said they did not know there were so many companies making ugg boots, and others said they would only order from Since 1974 now.

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