NEW YORK: Nike reported increased quarterly sales, but lower profits on Thursday as executives pointed to higher women's athletics sales due in part to the Women's World Cup.
During a conference call, Parker said sales in women's products grew by double digits, accelerating in the second half of the year ahead of the Women's World Cup, which began three weeks ago and will culminate next month.Parker attributed higher sales of women's footwear and high-performance bras to the international football event on the eve of a much-anticipated match between the United States and France.
The company is planning to launch specialized women's wear in Asia based on research of body types and sizes, he said. "We added more than US$1 billion of incremental growth in over this past year," Parker said on the call."We are and remain a brand of China and for China."